Grundfos Pumps India Pvt. Ltd (Grundfos India) and NDTV announced the launch of ‘Mission Energy’,
a campaign to create awareness about the importance of saving energy
and to provide ideas to conserve energy. The campaign aims to draw
attention to the power of individuals in creating a cleaner and greener
future. Mission Energy is supported by AEEE as Energy Efficiency Partner and CII as Knowledge Partner.
In order to meet India’s growing energy
demand, it is important to not only increase electricity-generating
capacity, preferably through renewable sources but also use energy
efficiently. Energy conservation and energy generation go hand in hand.
In fact energy conservation is less expensive than energy generation. In
the light of this, Mission Energy will actively engage
with the country’s leading experts, policy makers, conservationists,
leading industry voices and NGOs to highlight the growing requirement
for energy efficiency in India. The campaign will also reach out to the
general public to create awareness on how, at an individual level too,
one can contribute towards energy conservation. Mission Energy will
raise awareness about these issues that affect each one of us and help
chart out a roadmap to a sustainable future. The campaign will also call
attention to the need for stringent energy efficiency norms and
encourage corporates to develop and promote energy efficient products.
Says Ranganath N. K., Managing Director, Grundfos India,
“At Grundfos, sustainability is at the core of our value system. As a
reflection of this mindset, we are involved in many energy conservation
initiatives. Mission Energy is an attempt towards
promoting energy efficiency at all levels in the country. We are happy
to partner with NDTV for this cause.”
Speaking about the campaign, Vikram Chandra, Group CEO, NDTV
said, “Over the years NDTV’s programming has brought focus on a number
of social issues through a multitude of campaigns. This is yet another
attempt by us to create awareness around energy conservation. Through
this campaign we aim to highlight viable solutions that can be adopted,
both at an individual level as well as across the country, and inspire
people to join us to work towards a cleaner, greener future. We are glad
to partner with Grundfos in the ‘Mission Energy’ initiative to promote
energy efficiency across the Nation.” As part of this inclusive campaign, NDTV
in association with CII will conduct the Mission Energy Challenge to
demonstrate how an organization/individual through small but focused
efforts can make a difference to the Planet Earth. A hundred
participants across four user categories: manufacturing companies,
commercial buildings, educational institutes and residential homes would
be involved in this challenge. To register visit www.ndtv.com/MissionEnergy, applications close on 20th February.
Mr Jamshyd N Godrej, Chairman,
CII-Godrej GBC said “We are confident this Mission will go a long way in
ushering in a new chapter in Encon [sic energy conservation] movement
in the country and enhance present level of awareness and encourage
Millions of Indians go the Greener way.”
Dr.
Koshy Cherial, President, Alliance for an Energy Efficient Economy said
“Energy efficiency is critical to India’s energy future. In an era of
economic uncertainty the country has to prioritize sustainable
consumption patterns. For this, it is essential to mainstream
investments and operations aiming at integrating energy efficiency
within all sectors of the economy. To achieve this goal, AEEE promotes
energy efficiency policies & process and mobilizes
stakeholders for a market transformation in India. We are happy to
partner with NDTV in catalyzing India towards this goal through the
Mission Energy programme.”
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